Be Like a Realtor, Put Out Your Sign

It’s the holiday season, a time of celebration with friends and family. Yet, while we get fat on Turkey and pumpkin pie, many of us put our branding efforts on hold, waiting for the spring or lame New Year’s resolution to make us serious again. One group of our fellow bretheren entrepreneurs doesn’t rest on past laurels. [...]

Branding in a Bad Economy, Laugh with a Pothole.

Worried about your marketing dollars?  Not sure about your 4th quarter spend, let alone next year’s projections?  This is not the time to freeze like a dear in the headlights.  Get your message out there. Spend with ROI in mind.  Review your efforts: your ad spots, your Marcom pieces.  Make sure each scribble, all consistently [...]

Have You Thought About Branding Today?

 

The entrepreneur’s checklist:

Get coffee before starting to work
Update business plan to get money
Work the business
Sell something
Get coffee to relax before starting to work again

As much as you are trying to create your business, you have to spend energy and intellectual [...]