Brand Homework

It’s the holiday season, a time of celebration with friends and family. Yet, while we get fat on Turkey and pumpkin pie, many of us put our branding efforts on hold, waiting for the spring or lame New Year’s resolution to make us serious again. One group of our fellow bretheren entrepreneurs doesn’t rest on past laurels. [...]

Worried about your marketing dollars?  Not sure about your 4th quarter spend, let alone next year’s projections?  This is not the time to freeze like a dear in the headlights.  Get your message out there. Spend with ROI in mind.  Review your efforts: your ad spots, your Marcom pieces.  Make sure each scribble, all consistently [...]

Wow, my day planner is exploding.

Outlook is beeping at me for another meeting.

How can I find the time to work on my brand?

If you don’t work on your brand, you might as well prepare for the going out of business sale. You have to be vigilant, I dare say militant about your brand. Draw your [...]

You are a brand manager.

As an entrepreneur, dealing with the day to day responsibility of running your business, you may not realize that you have another job.  You are a brand manager.

Before you switch to another blog, or go see [...]

The entrepreneur’s checklist:

Get coffee before starting to work
Update business plan to get money
Work the business
Sell something
Get coffee to relax before starting to work again

As much as you are trying to create your business, you have to spend energy and intellectual [...]